AVOW, the mobile OEM user acquisition specialist, has just announced that Julie Huang has joined its team as Director of Business Development, South East Asia. In her new role, Julie will lead this territory’s new business opportunities and strengthen the company’s rising foothold in the region.
Julie brings over 10 years of experience across the ad network and media marketing industries. Prior to joining AVOW, Julie gained expertise growing and leading high-performance sales teams in Europe and Asia at Glispa and Market Group, where she played a key role in assisting some of Asia’s most renowned players in the mobile app industry to access new markets and significantly scale their revenues.
“Julie is an outstanding addition to the A-Team, as she brings a deep blend of mobile growth marketing experience and what it takes to deliver client success,” said Robert Wildner, CEO of AVOW. “Indonesia is our most substantial market in SEA, and as our company continues its rapid growth and focus across this region, Julie’s sales leadership and her strong background in building top-performing sales teams will accelerate AVOW’s success. We are thrilled to have her on board!” Robert added.
AVOW’s local presence in SEA has grown dramatically in the last two years, and the company now has a branch office located in Jakarta. During this time, the company has served some of the leading players across industries like Kredivo, Union Bank, Kumu, Lalamove, AstraPay, and Shopee and delivered incremental user growth and engagement for their mobile apps.
AVOW’s mission is to portray the true potential of mobile OEM advertising. To support this goal and the company’s growth plans in the region, Julie will play a critical role in raising awareness among mobile marketers about the multi-faceted benefits of mobile OEMs when integrated into their mobile marketing mix.
“I am excited to join the AVOW team and contribute to building on the solid foundation developed over the last years. This is an exciting time for all marketers, especially in the SEA region, where alternative app stores are gaining momentum. Missing out on OEM advertising means losing millions of untapped audiences in the market. Mobile OEM advertising holds a plethora of opportunities for new user reach and engagement, and I am eager to bring these solutions to the SEA market,” stated Julie Huang, Director of Business Development, South East Asia.
