HPRT Announces Its Presence in Indonesia, Committed to Support Internet of Things (IoT) and MSME in Indonesia


HPRT, the world’s leading printing and Automatic Identification and Data Capture (AIDC) solutions supplier, recently officially announced the company’s presence in Indonesia. The company targets to be the main player in the printing and AIDC business, aiming at corporation and MSME segments in Indonesia.

According to Yusuf Suparto, Country Director, HPRT, the company focused on devices that support Internet of Things (IoT) implementation in Indonesia. Towards industry 4.0, smart manufactories can detect and track the production process in real time.

“AI can operate machine automatically without any human interference. We have most advance manufactory in China that use the technology. We produce devices for AI support, from scanner to computer,” he said in media gathering event in Jakarta (16/8).

HPRT, he added, is the world’s renowned and leading printing and AIDC OEM since 2004, committed to providing high-performance products for global brands. With nearly 2 decades of experience serving OEM for global brands, strengthened by its human resources, R&D dan ISO-certified manufacturing facilities, HPRT is confidently entering the Indonesia market.

“Indonesia is a very large market with thousands of enterprise-scale companies, thousands of MSMEs and more than half of the population are millennials and Gen Z, they are very potential for HPRT. Therefore, we are committed to providing high-performance printing and AIDC solutions with more competitive price, so we can reach out to more enterprise-scale companies and MSMEs in Indonesia. Our products currently are already available in Indonesia and accessible through our distributors and resellers, as well as AIDC and IT specialized stores across Indonesia, and online in many marketplaces.”

Indonesia is the second largest economy in Southeast Asia, with a growth of 5.44% year-on-year in the second quarter of 2022, according to the Indonesia Statistics (Badan Pusat Statistik/BPS), amidst the global inflation pressure and recession threats. The economic performance is supported by growths in the transportation and warehousing, hotelier, food and beverages, financial, health, manufacture, trade, and agriculture sectors. Indonesia’s growth is also supported by the MSME sector, which reaches 64.19 million businesses with a contribution of 61.97% to GDP, according to the Ministry of Cooperative and SMEs.

To distribute its products in Indonesia, HPRT works with PT Teknologi Timur Internasional (TTi), a subsidiary of PT Harrisma Informatika Jaya, an IT distributor company with more than 36 years of experience. PT Teknologi Timur Internasional also provides after-sales services for scanner and mobile computer products with 1 on 1 replacement scheme.

“Carrying technologies from East Asia, TTi is committed to presenting new market breakthroughs with reliable products and more competitive prices. Working with professionals and experienced talents as well as wide networks across Indonesia, TTi will fully support HPRT’s business in Indonesia,” said Daniel Tirto Utomo, Director, PT Teknologi Timur Internasional.

With the positive growth of the economy, MSMEs, support from the big population as well as Gen Z and millennials, which reaches 53.8% (BPS), Indonesia has become positive prospects for the business, especially printing and Automatic Identification and Data Capture (AIDC) business. HPRT brings in high-quality printing and AIDC solutions with more competitive price points to support the daily operations of corporations and MSMEs in Indonesia.

HPRT also partners with PT Duta Kalingga Pratama as the service center partner for HPRT printer products. “Through this cooperation, we provide a 5-work day service warranty for the standard repairment and service center networking spanning many cities in Indonesia with more than 30 years experience in printing and AIDC business. We are committed to providing the best after-sales services for customers in Indonesia to facilitate them in using different HPRT printing solutions and getting optimum values for their business,” said Sherolyn Ong, owner of PT Duta Kalingga Pratama.

HPRT brings several top printers and AIDC products to Indonesia, including HT100 Thermal Label Printer, N130 BT Barcode Scanner, Mobile Data Terminal, Bravo L Barcode Printer, TP809 POS Printer, and TP809 POS Printer

PRT was established in 2004 and is a manufacturer of printers and AIDC products. PRT is the world’s leading OEM center and brand, in which each year the company produces more than 20 million thermal printers and has been the biggest producer in the world from 2018 until now. PRT’s global market share reaches 25.4% and it is the first manufacturer in the world. HPRT is a commercial brand established in 2012 by PRT as the parent company and sent 4 million units of products to the market in 2021.