Hotel Operator and Management with the concept of Lifestyle Hospitality, Liberta Hotel International (LHI) has signed an initial agreement with the Creative Financing PINA (PINA). The signing of the Letter of Intent (LOI) was represented by Niken Prawesti as CEO of LHI, Gilang Ramadhitya as Partner of PINA, and witnessed by Minister of Tourism & Creative Economy Sandiaga Uno.
Niken Prawesti as CEO of Liberta Hotel International (LHI) stated that the synergistic collaboration between the two parties was a significant step for the development of the tourism sector in Indonesia, especially in the hotel industry.
“The collaboration for sure is in line with LHI’s commitment as the initiator of the Lifestyle Hospitality concept which continues to strive to present the best and inclusive choices of accommodation and lifestyle sanctuary for every level of society,” she said.
Setting up a business in the pandemic era actually encourages Liberta Hotel Indonesia (LHI) being into a fast growing hotel chain with a strong business preposition. Starting at the end of 2020 with 5 hotel chains and continuing to develop a network with a target of 165 locations for the next 5 years, supported by an operational system developed by sister company hotelssuplay.com , and being the first hotel in Indonesia with the ability to provide real-time information that support hotel to manage financial, operational and mangement aspects.
On the event, the Minister of Tourism & Creative Economy Sandiaga Uno attended and support to LHI and PINA to jointly promote the tourism industry in Indonesia.
“I am very impressed that LHI was founded just before the pandemic because it was a very difficult time for the hospitality industry. But in fact, LHI still survives in managing 16 properties which proves that LHI is not cans. As we also know, PINA was born from the womb of Bappenas of the Republic of Indonesia, which is now independent. We want PINA to show that outside the government, PINA is also capable of bringing breakthroughs. I hope today’s signing can create opportunities for our tourism revival, which is currently up 12 places from the previous year,” said Sandiaga.
Gilang Ramadhitya as Partner of PINA revealed that the purpose of the Letter of Intent (LoI) with an estimated investment value of up to USD 45 million was carried out to encourage hospitality and tourism-based investment into Indonesia.
“PINA has a fairly extensive investor base in the tourism sector. We are also optimistic about Indonesian tourism considering the strong support as the LoI is currently witnessed by the Minister of Tourism and Creative Economy, Mr. Sandiaga Salahudin Uno. Where good collaboration between the government, business actors and the private sector/investors will build a good and sustainable ecosystem,” he added.
With a long experience in creative financing, PINA certainly has a network of investors from all over the world including countries such as the United States, United Kingdom, Canada, Singapore, France, and Australia. The result of this synergistic collaboration will create a financing stimulus fund for the construction and development of accommodation and ultimately open up even greater hospitality jobs. Given that the tourism sector has suffered a heavy blow during the pandemic, of course this synergistic collaboration can bring fresh air to accelerate industrial recovery.
“The tourism industry must be able to become one of the inbound biggest foreign exchange in Indonesia. And this event is the right moment, because it’s time for all of us to recover from the challenges faced during this 2-year pandemic. It is hoped that with LHI’s initial agreement with PINA, this will be realized more quickly, because we believe that big goals require support from all related parties. In addition, LHI can make a positive contribution to creating a strong and sustainable business climate, so that we can optimize progress in the tourism industry and the creative economy together,” concluded Niken.
