PT Target Sukses Sinergi (MTARGET) launched the Digital Intelligence Assistant (DIA), an email writing assistant based on Artificial Intelligence (AI) or Email with AI. Previously, in mid-January 2023, MTARGET was selected as one of the Indonesian Startups that joined the Microsoft Founders Hub program. This partnership helped MTARGET give birth to DIA with the support of OpenAI, the company that developed ChatGPT. The email with AI can help marketing teams to write emails automatically based on the commands entered.
This Email with AI feature is the first in Indonesia and is expected to lead innovation in the email marketing industry. With this feature, companies can leverage Artificial Intelligence (AI) capabilities to write engaging and relevant email content more quickly and easily. This allows the marketing team to focus on a larger strategy and make time to work on other things.
“We are proud to be the first company in Indonesia to launch the Email with AI feature,” said Yopie Suryadi, CEO of MTARGET. “This feature will be a new face in the world of email that can help overcome the classic problems of all content creators, namely writer’s block and blank page syndrome. With this feature, it is hoped that there will be no more obstacles in terms of ideas and processing time in email marketing campaigns.”
DIA itself can now be found by all MTARGET users on their respective email dashboard pages. This Artificial Intelligence (AI)-based smart assistant works like a human assistant who will write the subject, preheader, and body of the email according to the commands it receives.
The process starts with writing a prompt or command by the user, then the Artificial Intelligence (AI) system will produce words that match the command to be displayed in the available column. This process can be repeated until the result of the word that is deemed most appropriate appears. For reference, Email with AI also comes with command suggestions that can be used immediately.
In practice, the presence of DIA can cut a lot of time and effort that an email marketer usually spends when it comes to working alone. The results of the work displayed are also fairly accurate and have high relevance to be able to attract attention and increase user engagement. The right utilization of DIA can generate great email marketing campaign power in every industry to be able to compete in this era.
Yopie Suryadi said that the launch of this new feature is one of the steps to achieve MTARGET’s vision of helping the business growth of companies out there. “We believe that this technology will help companies improve efficiency and effectiveness in their email campaigns. This is in line with our own company’s vision, which is ‘to provide fast, easy, and affordable email capability software for the finance and retail industries,’” explained Yopie.
When it comes to Email with AI, the retail and financial industries are indeed the ones that get the most benefits. Because most email marketing users themselves come from these two industrial fields. It’s not wrong if Yopie believes that this new feature will provide great benefits and assistance to email marketing strategies carried out by companies engaged in retail and finance in reaching their consumers.
PT Target Sukses Sinergi (MTARGET) is an email company that provides email marketing support software to assist companies in implementing their marketing campaigns. MTARGET was established in October 2016 with a team divided in Jakarta and Semarang as well as clients spread across Indonesia and abroad.
As a provider of email tools and services, MTARGET understands the needs of the industry in every era. Today, MTARGET is focused on its vision to provide fast, easy, and affordable email capability software for the financial and retail industries.
When it comes to Email with AI, the retail and financial industries are indeed the ones that get the most benefits. Because, the most email marketing users themselves come from these two industrial fields. So it’s not wrong if Yopie believes that this new feature will provide great benefits and assistance to email marketing strategies carried out by companies engaged in retail and finance in reaching their consumers.